What is Media Jukebox?
Put simply, Media Jukebox is a ‘lending facility’ which stores a large quantity of media content, allowing borrowers to download films, audio books, language courses, music etc.

What does a visitor need in order to download loans?
The idea is to make Media Jukebox as widely-available as possible, and in principle all visitors should be given equal opportunity to make digital loans.

• Borrowers with MP3 players. Ipod users can download specially marked files.

• Through a USB memory stick with DRM licence which is simply activated by connecting to a computer.

• Directly to an MP3 player you physically bring in, and which is capable of playing DRM-protected files. For more information, see www.playsforsure.com

• A growing number of mobile phones.

• PDAs.

What does the borrower have to do in practical terms?
Step 1: the visitor chooses the media area – language courses, films, audio books, music. Then the borrower connects their media player/USB memory stick to Media Jukebox and downloads the file. When the transfer is made direct to the player, the loan clock starts immediately on download. In case of USB transfer, the file must be activated in the borrower’s computer, where the DRM protection built into the file starts with the clock starting its countdown of the agreed loan period.

Can you really offer borrowers unlimited loans?
Yes!

If something goes wrong... How will support and service work?
Service and support agreements are included in the contract between FörlagEtt and the library. Here, at www.mediejukeboxen.se, instructions will be found for arranging support and service. Or you can contact FörlagEtt directly in office hours on 08-760 34 10.

What does FörlagEtt mean by its Digital Loan Card?
We will be launching our special USB memory as a digital loan card.
In practice, this means that everyone who has a digital loan card can perform downloads from the Jukebox.

What file formats do you use? And what does DRM stand for?
The file formats in the ‘brain’ of Media Jukebox are WMA and WMV (Windows Media Audio, Windows Media Video), Mp3 and AVI.
Some titles are DRM protected (Digital Rights Management), a type of clock function which is integrated in the file. Files without DRM are ‘freely’ playable on all players.

So borrowers with iPods can borrow from Media Jukebox?
Some of Media Jukebox’s content is and will be so-called ‘free content’, meaning that it will be widely usable, including on iPods. This is a copyright issue, which is controlled by our copyright owners, film companies, publishers, etc. The rule is that where it is stipulated, we are obliged to DRM-protect files. If no DRM agreement has been reached with the copyright owner, the files are freely available in Media Jukebox. Out of the 350 files in the pilot version, around 50% are free files.

We are considering lending out MP3 players and USB memory sticks.
Many libraries are thinking the same thing, to increase access. Late in March, we will be offering USB memory sticks and simple MP3 players for sale.

What about the financial side? What does a Media Jukebox cost?
The financial issue can be described as a two-stage situation:

Step 1 before start-up, applies to all libraries:

• The so-called ‘basic package’ of Media Jukebox, technology and 350 titles (1/ 3 audio books, 1/3 films, 1/3 other) and a so-called start-up licence to run for two years with a fixed monthly cost including everything. The media content licence for 350 titles, however, runs for one year from Media Jukebox’s day of installation.

Step 2, for ongoing purchases of files/titles.

• When purchasing individual files, starting in April 2007, one-year licences generally apply unless otherwise stipulated. The pricing of a one-year licence is essentially similar to that of a physical film on DVD, an audio book, language course or music on a CD or DVD.

What does the library need to get for its installation? How can we prepare?
Media Jukebox must be connected to the mains, 220V. There are then three options for continuous communication:

1. Independent ADSL connection
2. 3G, which means that we can work outside the library’s/district council’s firewalls.
3. Wireless connection.

Of the three options, option 1, ADSL connection, is seen as the most operationally reliable.

Is the Jukebox bulky? How does it fit into a library?
Media Jukebox is 160 cm high, 50 cm wide and approx. 40 cm deep. We think that both the Jukebox and borrowers will ‘feel better’ if it is placed centrally, so that staff have a good view and, where necessary, can help with good advice.

Doesn’t Media Jukebox need to be enclosed in its own environment?
Libraries have varying opinions here:
• Sandviken chooses to screen off its Media Jukebox with a large cotton wall hanging.
• The Dieselverkstan library at Nacka, Stockholm is thinking of a winding road of floor lights (Walk of Fame) leading up to its Media Jukebox.
• Linköping is working to create a complete environment with the Jukebox at the centre.

An illuminated Media Jukebox!
Do talk to us about the complementary environmental features we have to offer:
- Designed, durable rug in desired size – conceived as a marked-out ‘meeting-place’ for ‘downloaders’
- Wall hanging in desired format.
- Floor lights illuminating and showing the way to the Jukebox.
- Small spotlights to illuminate the Jukebox.
- Attractive neon sign.

Why the name Media Jukebox?
We hope that the name Jukebox will send a recognised signal even to younger downloaders. We wanted to find a way of communicating the simplicity and speed of the device. One press on your choice of music, film or audio book and the download is complete in approx. 30-45 seconds (depending on file size)

How long does a download take?
As we said, this depends on the media type you want to download. But a download is complete in approx. 30-60 seconds.

When will Media Jukebox be available to libraries?
Towards the end of the first quarter, the first 30 pilot libraries will get a Media Jukebox for a test period to evaluate content, function, speed, etc.

How long can borrowers keep their loans?
The DRM protection makes it possible to set time periods for loans. In consultation with libraries, the following loan periods will apply: films 5 days, audio books 4 weeks, language courses 4 weeks, music 2 weeks, reference & documentaries 2 weeks. After the loan period expires, the file stops working and the borrower is advised to erase the ‘dead’ file from the media player, computer or USB memory stick.

How does it work when we buy a title for Media Jukebox?
The titles you choose from now on will be distributed by Internet to Media Jukebox’s hard drive. Thanks to the files’ local storage, we can offer borrowers fast download times.

Can Media Jukebox also offer film downloads?
Yes, films will be offered as one of our five media categories. Films can be downloaded and watched on computers, media centres (TV) or media players. However, film and other sound media will be less of a focus in our basic range during 2007.
Our basic range will be dominated by the audio range, audio books, language courses and music, during 2007.

Isn’t it more up-to-date to offer downloads via the Internet?
The answer is No! We can’t imagine a more suitable place than the Library. There are many reasons for this. Media Jukebox should be in a living environment. The Library has borrowers of all ages and all nationalities. We want Media Jukebox to be an attractive event to attract both established and new borrowers. Conceivably in part an event and a programme channel which will offer its own unique range. Most importantly of all, while the Internet offers an ocean of media products – the Library selects the best quality. The Library’s choice of media is the guarantee of quality we want in order to build a real quality range in every Library’s Jukebox. The watchword here is ‘Less is More!’.
PS. Borrowing online brings with it completely separate copyright issues.

What content will you be able to offer?
Is there a content policy? What is your vision?
We have a Public Service view of our priorities in selecting material. Diversity and quality are the guiding concepts for the basic range presented in the Library. The aim is also gradually to develop Media Jukebox into a unique ‘programme channel’ offering both traditional and new programme areas.

Our content and programme policy:
• Film. Strong focus on European film, and on quality film from all major film-making countries worldwide. *
• Short films will be given their own space in our basic range. *
• Audio books from Swedish publishers combined with a multicultural range makes up Audio Books: perhaps our highest priority category. *
• Music. Wide range, the aim being gradually offering more quality than quantity.
• Exciting new programme areas, science and research, tourism, world music, education.

Who decides the range and content in Media Jukebox?
FörlagEtt will, gradually and in collaboration with programme consultants and in dialogue with libraries, create the quality criteria for the programme range to be offered.

What should I do if I want to know more?
Contact us at info@mediejukeboxen.se or telephone 08-760 28 10 and we’ll tell you more.