A new era. A new way of borrowing
In simple terms, Media Jukebox is a library issuing counter where visitors can download and borrow the library’s range of media products. The first, Premiere version has 350 titles installed on the Jukebox hard drive. The following media are being offered in this pilot version:
Films; Audio Books; Music; Language Courses; Reference and Documentaries.

There will also be a fifth category available for libraries wishing to offer a local angle, allowing short film and music DVD producers, authors etc. to have their own channel of communication with the public. (The new Demoteket?!)

‘Media Jukebox’, available to everyone!
Our aim has been to create a function offering the greatest possible accessibility, so that all visitors have the same opportunity to borrow through the Jukebox:

• Borrowers with MP3 players. Ipod users can download specially marked files.
• Through a USB memory stick with DRM licence which is simply activated by connecting to a computer.
• Directly to an MP3 player you physically bring in, and which is capable of playing DRM-protected files. Currently, there are approximately 150 such players on the market. The list of players is constantly growing and prices are expected to fall as the range develops. For more information, see www.playsforsure.com
• A growing number of mobile phones. Already the first phones with built-in media functions are on the market. Industry developers promise in the foreseeable future that the combined phone and media player solution will become standard. This is the perspective from which we are thinking about Media Jukebox.
• All makes of PDAs.

‘Our country’s libraries are the world’s first…’
According to Microsoft, which has worked with us on the development of our file protection technology, we are the first in the world to provide a ‘kiosk solution’ offering protected files (so-called DRM, Digital Rights Management) and allowing us the possibility of determining the library’s loan period in advance. The DRM protection works like a clock which is integrated into the file. The clock counts down in real time, keeping tabs on the agreed loan period as follows:

• the clock starts when the borrower downloads the film, audio book or language course etc. to the media player.
• or when the borrower enters the computer with a USB memory stick to fetch a licence to make a file available for viewing or listening by playing on the computer or media player. In this case, the DRM protection and clock function follow when the file is moved.

Agreed loan periods
In consultation with libraries, the following loan periods will apply:
Films: 5 days
Audio books: 4 weeks
Language courses: 4 weeks
Music: 2 weeks
Reference & Documentaries: 2 weeks

After the expiry of the loan period, the downloaded files will become inactive in the player.
Borrowers should then erase their ‘dead’ files after the loan period.

Media Jukebox – a new programme channel!
The aim is to be able to offer a basic range starting with the traditional – the range we know now from libraries’ assortments built up over the years.
In addition, FörlagEtt will be offering new programme areas as an exciting complement. New complementary media areas which we are investing in with a view to step by step creating a unique library offering in Media Jukebox:

• Local range of audio and video in the spheres of film, art, music, audio books, etc.

• Quality films will have their own ‘channel’ in Media Jukebox. A world of film which is continually knocking on Swedish doors – but which for various reasons doesn’t get let in

• Multicultural audio books. (full-length format)

• Short films and novella films will be included in our basic range.

• New music areas, including a focus on DVD

• TV series etc. which have not been released in Sweden (for the same reasons as the films)

• Local range of music, DVD, short films, authors (audio books)

Point the cursor at the Library!
Why put Media Jukebox at the library? Why not on the Internet, to make the service more accessible to borrowers? Firstly, the web is a separate copyright area, which may currently constitute a problem when we have a demanding timetable to meet for our nationwide installation.

But most importantly of all: the library’s attention to quality! While the Internet offers media ad infinitum – the Library makes a well-balanced selection.
We see the Library as a quality guarantee: quality before quantity.

Rome was not built in a day
About the Jukebox’s pilot period...
How will visitors receive the Jukebox? And how will staff receive it?
Will our unique DRM protection and our USB solution work? And which media areas will prove most popular among our visitors?
Early in the autumn of 2007, we will be distributing a questionnaire about the Jukebox. The purpose: to correct, improve and develop the entire concept.